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AIS Group

As the UKs biggest non-food buying group, the Associated Independent Stores (AIS) helps provide independent store members with a complete range of back-office functions including training, marketing and IT.

AIS runs the Independent Toy & Gift Show (formally known as Play-room at the Park) which takes place each year at the AIS HQ at Cranmore Park in Solihull. The two day event attracts many major toy suppliers and distributors who are keen to promote their products to the group's existing members, as well as any potential new customers.

Independent toy shops recognise the importance of belonging to a large organisation like AIS as they can negotiate volume discounts with suppliers on their behalf as well as provide marketing and promotional support.